What is Link popularity..?

Link popularity is a general representation of the total number of web pages which link to a website or individual web page. Most of the major search engines support the “link :” operator.. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site. In another way we can say link popularity refers to the number of hyper-links pointing to a page on the web. A popular web site tends to have large numbers of these backlinks, and obscure web pages have very few. Link popularity is one of the most important factors to determine the position of site in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Most of the major search engines now factor link popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one “secret trick” to get good rankings, but boosting site’s popularity may give it the edge it needs. Other factors that are considered include anchor text. Google gives a lot of importance to the number of websites that link to a website. In order to get the number of websites that link to a site, just type in a domain name in this manner link : www.your-domain.com in the search box and the number that returns is the number of incoming links to your site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to the website. These points or page rank in the language of Google is like a measuring tool that helps the Internet surfers to know about the online popularity of that website. The page rank of a website can be obtained from the page rank tool bar of Google which can easily downloaded from the Google website. Link popularity can be done through different methods like Reciprocal Link Exchange Programs among websites Posting messages of your websites on various message boards and guest books or Publishing articles about your website or company in other websites. Reciprocal link exchange program deals in exchanging of links with several websites. Link exchange for a website is usually done with websites of the same industry as well as with the websites of other industries. We must always try to exchange links with websites having Google PR of 4 or more. We must look link exchange details of each of the websites. We must be aware that link page is either 1 click or maximum of two click away from the index page otherwise prospective link partners may not be interested in reciprocating your link. We should prepare link code for website which we would send or submit through a form to the prospective link partners. We should always try to include potential keywords website in the link text that is the text between the anchor tag as well as in the description provided against the link text. Google give a lot of importance to the anchor text of the incoming links. We should always try to link on index page to link partners. Ensure that a good navigation exists within your website so that all the pages are accessible from one particular page of your website. After that we should submit these link pages to the search engines especially Google where your link has been placed by your link partners. Link popularity can also be pursued by posting your website link message to the message boards and guest books. We can improve the link popularity of site by publishing articles or write-ups regarding your company or website in other websites. Search engines have also begun to rank the importance of the sites that link to you. Search engine also consider the text contained in the link that is pointing to your site. If the text in the links contains keywords you are trying to compete for, the search engines consider your site to have even greater credibility. Since link popularity has become a factor that people feel like they have some influence over in determining their search engine positioning, many solutions have been proposed for growing your online link popularity. One of the more popular ways is also one of the least effective. The best way to build long-term link popularity is to offer good content and features that provide real value to your audience. As people discover your website and realize its benefits, the likelihood of them linking to your website naturally increases. Topic specific or niche directories are dedicated to news and information that is an exact match for what you provide online. Another pare of the web that helps to build your link popularity is resource sites. Resource sites are lists of links that people put up on their own. These pages are often spread amongst friends and readers who find good information available from the resource. In order to rich this audience, a good PR campaign and press releases can ensure that these individuals know you exist and have a link to your website that they can easily include. One of the most overlooked spots for building link popularity is links from partner and vendors for you business, because you already have a business relationship with these companies of individuals. Link popularity also starts from home. You must make sure your link architecture is solid and easily followed by search engines. That’s the first way that search engines see you. The final way you can work to increase your link popularity is to participate in news letters and online forums that relate your website. You don’t want to just jump in and give a plug for your URL. You must participate in the discussion as an expert of authority who gives good advice. Link popularity will continue to be an essential factor in successful search engine marketing initiatives for the foreseeable future. Links are a helpful tool for search engines trying to wade through billions of documents and find one that are relevant to their users.