One way link building is an essential element for SEO and the single most important part of achieving a high –ranking website in modern search engines. One way link building campaign ensures the basic connection between websites and creates the basic relationship on the Internet. In another word we can say that one way link building is the off-page optimization part of search engine optimization. It is the process of getting quality websites to link your site, in order to improve search engine rankings and to increase the traffic. It is currently the single most important factor in increasing your search engine rankings for your targeted keywords. One way link building means hard work and long term determination to achieve good link popularity. By improving the quality of your website, you improve the chance to obtain good quality natural links. By improving the quality of your website, you improve the chance to obtain good quality natural links. Spend a set amount of time each week to seek out quality one-way links to achieve your goal. By using this long-term game plan you will be able to safely build links for optimum link popularity success. Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of other search engines include link popularity as part of the way they evaluate the web pages they include in the search engine databases. Links are seen as a positive “vote” towards the quality of the web page. Each individual page acquires link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which of pages are the most important. The bottom line is this : acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking. The big “plus” of one-way links is that you don't have to worry about linking back to a “bad neighborhood”. If your site has links pointing back to sites that serve as “link farms” or “free-for-all” sites, you may not gain, and could actually lose page rank. These sites are rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topical emphasis here, it is clear to Google and other search engines that the sole purpose of these sites is to artificially increase the number links pointing to your site. Since there is no value user added for the search engine's users, they in turn give no value to these links. Another advantage to these focused, one –way links is that they will tend to stay in place. A website that features a link to your site probably does so because that site's owner thinks that their visitor will benefit from the content your site has to offer. Rather than simply trying to manipulate search results, they want to add to the experience of their visitor; you benefit from having a long term link in place.